As more fans present greater expectations for personalized experiences, it has become clear how important fan experience is in live events. And considering that fans are the driving force behind any event, it would be unwise to ignore the importance of fan experience when planning an event.
As an event planner, you want to have fans come to your current event and every other event that you organize in the future. That said, you may be trying to understand why fan experience is so important to your event’s success. In that case, here are the main reasons:
1. Happy Fans Will Share Their Experience
Your event will either offer a positive or negative experience, and each experience has a great impact when people start talking after the event. According to statistics from experts, 72% of customers will usually share the details of their positive experience with approximately 6 people.
So if one fan leaves your upcoming event thrilled about the overall experience, there is a likelihood of having about 7 happy fans during the next event that you arrange. That’s why you should work with an event ticketing company like Lyte to create a good ticketing experience and get data that you can use to enhance the fan experience during the actual event.
2. Happy Attendees Will Have to Come Back for More
In addition to sharing their experiences even on social media, happy fans will come back during the next event. They will want to have similar experiences and they have faith in your capability to deliver a great experience every time.
That means that you’ll have loyal customers that will promote your business even without lots of marketing efforts from your side. You can even look up to a time when your events have very high demand, such that you only become suited to arrange larger events.
3. Sponsors Will Want in on the Fun
If you’re an event organizer who’s renowned for creating fun events, sponsors will want to be part of your creation. That’s in consideration that being part of the event makes the attendees associate the brand with a great user experience, and this uplifts the image of the brand.
Your major benefit here is that these sponsors are willing to pay to be part of the fun experience, and that’s a win for your business. Whenever you attract big brands, you can be sure that you will have greater bargaining power when it comes to quoting the price of the services that you offer.
4. You Will Beat Your Competition
The only way to stand out from the crowd and rise above the competition in the live events industry is to be so good at what you do. And when you are good at delivering great fan experiences, you can reduce customer churn and even “steal” more customers from your competitors.
You won’t have to try so hard to bring down your competitors so that you can thrive or maybe even survive, as some brands do.
5. Better Fan Experiences = Greater Profits
When you develop a habit of delivering an outstanding fan experience in every event that you organize, you will have a greater potential to make big bucks. There are several reasons why this will work.
The first is that your ticket sales will more than likely increase during your next event. Secondly, your brand will most probably grow significantly with time, such that you only take on larger gigs. Finally, you will get to a point where you are mainly working with large brands and events, and that’s where the money’s at.
There You Go
You now know why fan experience matters a lot to your events planning business, so be sure to incorporate it into your business strategy so that you can reach success.
At Lyte, we aim to help you reach your maximum potential by offering a fan-friendly ticketing platform. Considering how crucial the ticketing process is to the overall fan experience, you should consider getting in touch with us to learn how you can streamline the process for your next event.