Are you a small business owner with a website and you are hungry to start attracting more ‘ready to spend’ customers? If so, you are more than likely trying to decide whether you are better off keeping it in-house and handling it by yourself, or if you should consider hiring a digital marketing agency instead.
In this article, we’re going to highlight the benefits of the latter option. Is it really worth the investment? We’ll let you decide…
1. Leverage their expertise
Unless you are already very experienced with digital marketing, starting from scratch is going to be one helluva job! Not only that, but there are 9 different forms of digital marketing, so which one do you choose?
If on the other hand you are completely new to it, hiring a digital marketing agency will allow you to skip straight to leveraging their expertise.
2. Save precious time
Just the time involved with carrying out the necessary research to choose the most effective digital marketing method to start with is significant – and that’s not including buyer persona research, competitor research, market research, keyword research and then eventually putting everything into practice.
The fact is, effective digital marketing is incredibly time and resource intensive and unless you have a dedicated in-house team, you simply will not have enough time to do everything by yourself – at least, not effectively.
However, outsourcing your needs means that you can save an awful lot of time and focus on doing what you do best instead.
3. It’s cost-effective
Again, handling your digital marketing in-house means hiring talented experts and putting together a capable team. This is terribly expensive as you’ll need to consider salary, benefits, sick days, holidays, and all of the hardware / software required.
On the other hand, outsourcing your digital marketing needs to the pros means you can save lots of money, leverage their expertise, and secure an attractive and sustainable ROI as soon as possible.
Once your chosen agency is making you money, you can scale up your spending and expand your digital marketing efforts to include the many other strategies as well.
This approach is 50% more cost effective (on average) than building an in-house marketing department!
4. They’re performance oriented
A digital marketing agency will be obligated to deliver the best possible results they can. An in-house employee / team on the other hand will be under far less pressure to meet such a high demand.
Ultimately, any marketing agency worth their salt will stake their reputation on their ability to help you succeed online and start smashing the sales through your website. When they help you grow, they will grow alongside you. It’s a win / win.
5. Peace of mind
If you choose to do everything in-house, you’ll be under far more pressure. You’ll be wasting precious time and stressing out about getting results as quickly as you can so that you can start making more money.
However, when you outsource everything to a reputable third-party (assuming you were ruthless in your search and did your due diligence), then you can relax in the knowledge that absolutely all of your digital marketing needs (whether it be SEO, social media marketing, PPC, video marketing, and so on), will all be well in hand.
This peace of mind will allow you to focus more on managing your business, keeping your employees occupied with other important ‘revenue generating’ tasks, and ultimately taking care of the new influx of customers that are coming their way to you.
Is it worth the investment?
As you have likely deduced already from the 5 benefits we have provided, hiring a digital marketing agency is definitely worth the investment!
Just remember, not all digital marketing agencies are created equal. In other words, if you rush in and don’t do the necessary background checks, you could end up making a very costly mistake.
However, put the time in to secure an agency with tonnes of 5* reviews, social proof, and case studies, and you will almost certainly be on to a winner!
